What is that painting? Wonder no longer. By taking a photo with the Google Goggles™ app for your smartphone, you can now instantly identify any painting in our collection, plus access related information and audio. Awesome, right?

We created a Google demo slam video so you can see it in action!

Goggles works by performing a visual search using image-recognition technology. We created special mobile versions of our collection Web pages (some with audio). Google then took that, along with high-quality photographs of our paintings collection, and incorporated it into their Goggles technology. A visual search returns the most accurate and relevant results, beginning with our information and related resources. Try it out on any Getty painting in the galleries … or even on reproductions.

Video crew relaxing after the shoot

Video crew relaxing after the shoot

The Goggles app also works pretty well with images of museum object labels. Snap a photo with your smartphone and the app captures the text and enables you to translate it into over 50 different languages.

The Web is about making connections … and so are museums. Museums are now venturing beyond their walls and into your space. Now with mobile devices and social media you can select and use whatever you want. And keep it in your pocket.

Get details on how to use the Google Goggles app at the Getty Center.

Rock stars who helped make this happen!

Rock stars who helped make this happen!

This project happened fast and furiously. Huge shout out to my colleagues who helped make it happen: Museum digital media guru Steve Gemmel on drums, mobilizing web engineer wizard Ted Dancescu on lead guitar, and Wi-Fi techno hero David Wholihan on bass guitar.