From the Archive
This photograph was shot by Dennis Hopper in 1961 at the intersection of Santa Monica Boulevard, Melrose Avenue, and North Doheny Drive. Taken through the windshield of a car, Hopper’s photograph highlights the Pop elements of the Los Angeles landscape, with its billboard advertisements, ubiquitous automobiles, and prominent signage. In 1964 Double Standard was used for the invitation to Ed Ruscha’s second solo exhibition at the Ferus Gallery.