Judson Powell, Noah Purifoy, and Sandra Corrie in the exhibition 66 Signs of Neon, University of California, Los Angeles, 1966. Photo by Harry Drinkwater. Image courtesy of and © Harry Drinkwater

Poster for the exhibition New Painting of Common Objects at the Pasadena Art Museum, 1962. Wood-type letterpress on paper. 42 3/8 x 28 in. Image courtesy of the Ed Ruscha Studio

Stephan von Huene with Tap Dancer (1967) in Düsseldorf, 1975. Image courtesy of and © Dr. Petra Kipphoff von Huene

Ron Miyashiro in front of one of his paintings, ca. 1961. Courtesy of the artist and the Hammer Museum, Los Angeles. © Ron Miyashiro

Rani Singh, Getty Research Institute, conducts an oral history interview with Ron Miyashiro in 2010. Art © Ron Miyashiro

Craig Kauffman in Billy Al Bengston's studio in the 1960s. Image courtesy of and © Billy Al Bengston

John Baldessari in 1960. Image courtesy of John Baldessari

John Baldessari in the late 1960s. Image courtesy of John Baldessari

John Baldessari (left) at the opening of his exhibition at the Molly Barnes Gallery in Los Angeles, 1968. Photo by Phillip T. Jones and courtesy of John Baldessari. © Phillip T. Jones

John Baldessari at the opening of his exhibition at the Molly Barnes Gallery in Los Angeles, 1968. Photo by Phillip T. Jones and courtesy of John Baldessari. © Phillip T. Jones

Exterior view of the Ferus Gallery during the exhibition of Edward Kienholz's installation Roxy's, 1962. Photo by William Claxton. Courtesy Demont Photo Management, LLC.

Stanley Grinstein, Elyse Grinstein, and Sidney B. Felsen in the 1960s. Image courtesy of Stanley and Elyse Grinstein

Ken Price at a party in Los Angeles in 1965. Image courtesy of Ken Price Studio

Ken Price firing works for his Curio Store at the home of Dennis Hopper in Taos, New Mexico, 1973. Photo by Happy Price. Image courtesy of the Ken Price Studio

Lee Mullican in 1959. Image courtesy of Marc Selwyn Fine Art, Los Angeles. © Estate of Lee Mullican