On View at the Getty Center: Greetings from L.A.: Artists and Publics 1950-1980
Beginning in the 1960s, select Los Angeles artists began to mimic the look and feel of commercial marketing strategies by treating viewers as consumers. Terry Allen, a singer-songwriter and conceptual artist, produced records such as Gonna California to accompany multimedia environments. This country music record was meant to be sold at Al’s Café (1969), an art project by his friend Allen Ruppersberg that took the form of a neighborhood diner and served as a hangout. Allen also performed as part of the Saturday evening concerts at Al’s Grand Hotel (1971).