Real Estate Opportunities
On View at the Getty Center: Greetings from L.A.: Artists and Publics 1950-1980
In the 1960s, Ed Ruscha more or less reinvented the artist’s book. By turning away from the craftsmanship and luxury status that typified the livre d’artiste in favor of the artistic idea or concept, expressed simply through photographs and text, Ruscha opened the genre to the possibilities of mass-production and distribution. In Real Estate Opportunities, Ruscha presents, without comment, pictures of various tracts of land for sale in different parts of L.A. County.