Explore the Era

Delve into the postwar Los Angeles art world in this online archive, which provides additional material related to the exhibitions on view at the Getty Center. Learn about hipsters and happenings, and the venues across the city where all the action took place through images from the archives and first-hand accounts with the artists.

Real Estate Opportunities

Real Estate Opportunities

Real Estate Opportunities, 1970, Ed Ruscha. Self-published book, offset lithograph. 7 1/16 x 5 5/8 x 3/16 in. Open to pages depicting 12th & Sentous (southeast corner), and 1140 E. Pico. The Getty Research Institute, 86-B19480. © Ed Ruscha

In the 1960s, Ed Ruscha more or less reinvented the artist’s book. By turning away from the craftsmanship and luxury status that typified the livre d’artiste in favor of the artistic idea or concept, expressed simply through photographs and text, Ruscha opened the genre to the possibilities of mass-production and distribution. In Real Estate Opportunities, Ruscha presents, without comment, pictures of various tracts of land for sale in different parts of L.A. County.

Works of Art

  • The Los Angeles County Museum on Fire, 1965–68, Ed Ruscha.

    The Los Angeles County Museum on Fire, 1965–68, Ed Ruscha. Oil on canvas. 53 1/2 x 133 1/2 in. Hirshhorn Museum and Sculpture Garden, Smithsonian Institution, Washington, D.C., Gift of Joseph H. Hirshhorn, 1972. © Ed Ruscha. Photography by Lee Stalsworth

  • Standard Station, Amarillo, Texas

    Standard Station, Amarillo, Texas, 1963, Ed Ruscha. Oil on canvas. 64 1/2 x 121 3/4 in. Hood Museum of Art, Dartmouth College, Hanover, New Hampshire; gift of James Meeker, Class of 1958, in memory of Lee English, Class of 1958, scholar, poet, athlete and friend to all. © Ed Ruscha

  • Some Los Angeles Apartments

    Some Los Angeles Apartments, 1965, Ed Ruscha. Self-published book, offset lithograph, 1965 (seconding printing 1970). 7 1/16 x 5 9/16 x 1/4 in. The Getty Research Institute, 86-B19485.c2. © Ed Ruscha

  • Every Building on the Sunset Strip

    Every Building on the Sunset Strip, 1966, Ed Ruscha. Self-published book, offset lithograph, 1966 (second printing 1971). 7 1/8 x 5 3/4 x 3/8 in. Open unfolded: 7 1/8 x 297 in. The Getty Research Institute, 86-B19486.c1. © Ed Ruscha

Explore the Archive

  • Video: Ed Ruscha

    Video: Ed Ruscha speaks about his work, April 2011

  • Ed Ruscha holding "Every Builging on the Sunset Strip"

    Ed Ruscha holding his book Every Building on the Sunset Strip, 1967. © Ed Ruscha. Image courtesy of Jerry McMillan and Craig Krull Gallery, Santa Monica. © Jerry McMillan

  • Ed Ruscha's studio

    Ed Ruscha's studio at 1024 3/4 N. Western Avenue in Hollywood, California, 1970. Photo by Larry Bell. Image courtesy of Billy Al Bengston

  • Orb, Chouinard Art Institute student journal

    Orb, a Chouinard Art Institute student journal, vol. 1, no. 2, 1959. © Ed Ruscha. The Getty Research Institute, 2925-311, v1.no2

  • Heavy Industry Publications, books by Ed Ruscha

    Heavy Industry Publications advertising books by Ed Ruscha, ca. 1968. Offset lithograph. © Ed Ruscha. The Getty Research Institute, Gift of Michael Asher, 2009.M.30.1

  • Ed Ruscha in his studio

    Ed Ruscha in his studio at 1024 3/4 N. Western Avenue in Hollywood, California, 1970. Image courtesy of Billy Al Bengston. Photo © Larry Bell

  • Ed Ruscha and Joe Goode on horseback

    Ed Ruscha and Joe Goode on horseback. Exhibition catalogue cover for the Fine Arts Patrons of Newport Harbor at the Balboa Pavillion Gallery, 1968. Image courtesy of Jerry McMillan and Craig Krull Gallery, Santa Monica. © Jerry McMillan