Ferus Gallery (1957–58)
Ferus Gallery was founded by artist Edward Kienholz and curator Walter Hopps in 1957 in a small space behind an antiques shop owned by Streeter Blair. The division of labor was outlined in a contract drawn up on a hot-dog wrapper: Hopps took responsibility for selecting artists, and Kienholz for the day-to-day running of the space. Artist Robert Alexander also played a central, though unofficial, role in both planning and practical matters. The gallery’s appearance conformed to the early Beat aesthetic prevalent in the 1950s by maintaining erratic hours and making little effort to sell work. The gallery relocated across the street in 1958, and this first location is often referred to as the “old Ferus.”