Explore the Era

Delve into the postwar Los Angeles art world in this online archive, which provides additional material related to the exhibitions on view at the Getty Center. Learn about hipsters and happenings, and the venues across the city where all the action took place through images from the archives and first-hand accounts with the artists.

From the Archive

Letter and brochure for Al's Grand Hotel

Letter and brochure for Al's Grand Hotel, May 2, 1971, designed by Allen Ruppersberg. Offset lithograph brochure, typed letter (signed). © Allen Ruppersberg. The Getty Research Institute, Gift of Michael Asher, 2009.M.30.2

Beginning in the 1960s, select Los Angeles artists began to mimic the look and feel of commercial marketing strategies by treating viewers as consumers. For Al’s Grand Hotel, Allen Ruppersberg took over a two-story house located at 7175 Sunset Boulevard in Hollywood, and converted it into a fully-functioning hotel for a little over a month in 1971. Before its opening, Ruppersberg sent out mailers with a brochure advertising the hotel’s uniquely decorated and named rooms, such as the Jesus Room and the Bridal Suite. The hotel also hosted Saturday evening concerts by artists such as Ruppersberg’s friend and fellow Chouinard alum, Terry Allen.

Historic Map Locations

Works of Art

  • Greetings from L.A.: A Novel

    Greetings from L.A.: A Novel, 1972, Allen Ruppersberg. Offset lithograph. Self-published book. 8 x 5 1/4 x 11/16 in. The Getty Research Institute, 90-B12310.c1. © Allen Ruppersberg

  • Gonna California

    Gonna California, 1969, recorded by Terry Allen. Vinyl record (45rpm). 6 7/8 in. diameter. The Getty Research Institute, Allan Kaprow Papers, 980063.180. © Terry Allen, Green Shoes Publishing, BMI, Administered by BUG Music

  • Al's Grand Hotel

    Al's Grand Hotel catalog, 1971, Allen Ruppersberg. Offset lithograph. 9 x 6 x 1/16 in. The Getty Research Institute, 94-B15837. © Allen Ruppersberg

  • 24 Pieces

    24 Pieces, 1970, Allen Ruppersberg. Spiral-bound offset lithograph. Self-published book. 6 1/4 x 8 1/4 in. The Getty Research Institute, 89-B22093.c1. © Allen Ruppersberg

Explore the Archive

  • Video: L.A. artists and commercial culture

    Video: Discover how L.A. artists of the 1960s and 1970s appropriated commercial culture