From the Archive
On View at the Getty Center: Greetings from L.A.: Artists and Publics 1950-1980
Beginning in the 1960s, select Los Angeles artists began to mimic the look and feel of commercial marketing strategies by treating viewers as consumers. For Al’s Grand Hotel, Allen Ruppersberg took over a two-story house located at 7175 Sunset Boulevard in Hollywood, and converted it into a fully-functioning hotel for a little over a month in 1971. Before its opening, Ruppersberg sent out mailers with a brochure advertising the hotel’s uniquely decorated and named rooms, such as the Jesus Room and the Bridal Suite. The hotel also hosted Saturday evening concerts by artists such as Ruppersberg’s friend and fellow Chouinard alum, Terry Allen.