Announcement for the exhibition Come and See at the Rolf Nelson Gallery in Los Angeles, June 14–July 23, 1965. The Getty Research Institute, Gift of Rolf G. Nelson, 2010.M.38.1

Poster for Vija Celmins exhibition at David Stuart Galleries in Los Angeles, February 28-March 26, 1966. © Vija Celmins. The Getty Research Institute, Gift of Michael Asher, 2009.M.30.13

Poster for Joe Goode exhibition at Dilexi Gallery in Los Angeles, 1963. The Getty Research Institute, Gift of Michael Asher, 2009.M.30.15. Image courtesy of Jerry McMillan and Craig Krull Gallery, Santa Monica. © Jerry McMillan

Double Standard, 1961, Dennis Hopper. Gelatin silver print. 16 x 24 in. Courtesy of and © The Dennis Hopper Trust

Ed Ruscha's studio at 1024 3/4 N. Western Avenue in Hollywood, California, 1970. Photo by Larry Bell. Image courtesy of Billy Al Bengston

Poster for Richard Pettibone exhibition Wanted: $2000 Reward at Ferus Gallery in Los Angeles, 1966. Courtesy of the artist. Offset lithograph mounted on board. The Getty Research Institute, Gift of Irving Blum, 2009.M.37.2

Standard Station, Amarillo, Texas, 1963, Ed Ruscha. Oil on canvas. 64 1/2 x 121 3/4 in. Hood Museum of Art, Dartmouth College, Hanover, New Hampshire; gift of James Meeker, Class of 1958, in memory of Lee English, Class of 1958, scholar, poet, athlete and friend to all. © Ed Ruscha

The Los Angeles County Museum on Fire, 1965–68, Ed Ruscha. Oil on canvas. 53 1/2 x 133 1/2 in. Hirshhorn Museum and Sculpture Garden, Smithsonian Institution, Washington, D.C., Gift of Joseph H. Hirshhorn, 1972. © Ed Ruscha. Photography by Lee Stalsworth

Torn Cloud Painting 73, 1972, Joe Goode. Oil on canvas. 72 x 96 in. Collection of Joe Goode & Hiromi Katayama. © Joe Goode

Video: Joe Goode speaks about his work, March 2011

Video: Ed Ruscha speaks about his work, April 2011

Video: Riko Mizuno, Vija Celmins, and Ed Moses speak about the Mizuno Gallery, 2009–11

Video: Vija Celmins speaks about her work, February 2011