Andy Warhol was asked by the Polaroid Corporation in 1979 to create a series of works promoting its new product—a giant 800-pound camera that produced instant large-scale color photographs almost three feet tall and two feet wide. Warhol produced ten… More»
Corita said that ads and billboards were the carriers of man’s loves, hopes, and beliefs, and that she was restoring life to words by taking them back from advertising. For Corita, “the big G” wasn’t General Mills, it was God; the dots on the Wonder Bread wrapper weren’t a decorative element, they were hosts. But her work was not a commentary or criticism of mass-market commercialism, as some may read it today. Her work was about joy and, she said, giving people an idea of what harmony might look like.
If she were alive today, I’m sure Corita would still be an advocate for social justice and creating work with a message. I’m sure she would be delighted to communicate with people all over the world through social media. For Corita, looking was a spiritual act and she would invite you to do that: just look.
All images: Corita Art Center, Immaculate Heart Community, Los Angeles, CA. Photographs by Arthur Evans, courtesy of the Tang Museum at Skidmore College